preference

(n) a strong liking
- my own preference is for good literature
- the Irish have a penchant for blarney
penchant, predilection, taste,
(n) a predisposition in favor of something
- a predilection for expensive cars
- his sexual preferences
- showed a Marxist orientation
predilection, orientation,
(n) the right or chance to choose
- given my druthers, I'd eat cake
druthers,
(n) grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties)

penchant predilection taste orientation druthers

preferent

preference shares