patronage

(n) the act of providing approval and support
- his vigorous backing of the conservatives got him in trouble with progressives
backing, championship, backup,
(n) customers collectively
- they have an upper class clientele
clientele, business,
(n) a communication that indicates lack of respect by patronizing the recipient condescension, disdain,
(n) (politics) granting favors or giving contracts or making appointments to office in return for political support
(n) the business given to a commercial establishment by its customers
- even before noon there was a considerable patronage
trade,

(v) support by being a patron of
(v) be a regular customer or client of
- We patronize this store
- Our sponsor kept our art studio going for as long as he could
keep going, patronise, patronize, support,

backing championship backup clientele business keep going patronise patronize support condescension disdain trade